Nanotech 2007 Vol. 4
Nanotech 2007 Vol. 4
Technical Proceedings of the 2007 NSTI Nanotechnology Conference and Trade Show, Volume 4

Cleantech: Industry and Policy Chapter 8

Harnessing the power of the sun, the wind…and the media? Why cleantech companies need to innovate both in the lab and in their communications.

Authors: M. Allison

Affilation: Waggener Edstrom, United States

Pages: 696 - 699

Keywords: clean tech, public relations

Abstract:
As clean technologies move into even greater prominence in the minds of consumers and on the screens and pages of the media world, the noise level surrounding the clean tech environment will rise as well. How will companies find their authentic voice? How will they reach their true target customers in ways that are impactful and with messages that resonate and encourage action? This session focuses on applying proven communications techniques—telling stories in ways that create memorable and differentiated communications.

Harnessing the power of the sun, the wind…and the media? Why cleantech companies need to innovate both in the lab and in their communications.

ISBN: 1-4200-6376-6
Pages: 768
Hardcopy: $139.95