Mirage Hardwood Flooring Earns Top Ranking from Floor Focus Magazine

August 22, 2006 09:22 AM US Eastern Timezone

Company ranked #1 in product quality for the third time in four years.

SAINT-GEORGES, Quebec--(BUSINESS WIRE)--Aug. 22, 2006--Mirage, North America's leader in prefinished hardwood flooring, today announced it has earned the top ranking for quality in a national industry survey conducted by Floor Focus magazine. The survey results, which were unveiled in the July 2006 edition of Floor Focus, ranked Mirage first in product quality among 20 hardwood flooring manufacturers.

Each year, Floor Focus conducts its "What the Retailers Think" survey, which covers a wide range of retail flooring trends and determines the top manufacturers of broadloom, hardwood, ceramic tile, vinyl and laminate flooring, and area rugs. The survey categories include quality, service and design. This is the third time in four years that Mirage has earned the top rating for quality. Mirage also rated among the top five hardwood flooring manufacturers for service and design.

"It is a great honor to be recognized by a nationwide survey of retailers and a distinguished magazine such as Floor Focus," said Luc Robitaille, vice president of marketing for Boa-Franc, the parent company for Mirage prefinished hardwood floors. "Receiving the top quality rating reflects our ongoing commitment to manufacturing the best flooring products possible for our dealers, distributors and consumers."

Mirage significantly expanded its product offerings in 2006. In January, the company introduced the Sweet Memories product series, which features three new stains: Creme Brulee which blends the look of cream and caramelized sugar; Truffle which brings together black chocolate and milk chocolate for a rich brown tone; and Toffee, a golden butter-colored stain that mixes black and tan. New stains were also added to the Mirage Classic Collection, including coffee-colored Vienna on Red Oak and Maple.

Mirage broadened its Engineered Collection offerings of 5-inch width products to include Jatoba (Brazilian Cherry) and added Tigerwood to its exotic wood species selection. Finally, Mirage introduced Nanolinx(TM), the company's exclusive new finish featuring high durability and wear resistance by leveraging nanotechnology.

For more information on Mirage products, contact your local Mirage Maestro Dealer or call 800-463-1303. To try a free online simulation of Mirage hardwood floors, visit the Mirage Dreamer Web-based design tool at www.miragefloors.com.

About Mirage

Mirage prefinished hardwood floors, a product of Boa-Franc, are available in one of the largest varieties of wood species, colors, grades, strip widths, and finishes on the market. With total consistency in grade, width, thickness, and coloring, Mirage collections are smooth, uniform, easy to install and beautiful beyond compare. For product information or to find a list of local Mirage dealers, please visit www.miragefloors.com or call 800-463-1303.

Headquartered in Quebec, Boa-Franc Inc has been the North American leader in the manufacturing of superior quality, prefinished hardwood flooring since 1979. ISO 9001-certified and dedicated to the environment, the company is committed to creating top quality products and supporting the sustainable development of the world's lumber and material resources. For more information about Boa-Franc Inc, please visit www.boafranc.com.