Oxford Instruments Pushes the Envelope When It Comes to Improving Magnet Performance With Mixed Results
Healthcare providers have used Oxford Instrumentsâ€™ magnets for MRI technology. Laboratories have used it for studying materials and molecules. But the specific demands of new customers, coupled with the companyâ€™s desire to create new products, has led to uneven results and inconsistent profits over the years. Going forward, the business strategy for Oxford Instruments will be two-fold: focus less on the complex desires of new customers, and more to improve and promote its existing product line.