Nano Science and Technology Institute

Survey Shows U.S. Public is Ready To Embrace Nanoproducts

Rice University’s Center for Biological and Environmental Nanotechnology (CBEN), University College London (UCL) and the London Business School recently released the findings of their comprehensive survey on the public’s openness to using nanotechnology products. The researchers found that consumers in the U.S. are willing to use products containing nanotechnology, and when factoring in health and safety risks, if the potential benefit is high, consumers are willing to take the risk. Study results also revealed that U.S. consumers think nanotechnology is less of a risk than several everyday chemicals including herbicides, chemical disinfectants, and food preservatives.

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