2008 NSTI Nanotechnology Conference and Trade Show - Nanotech 2008 - 11th Annual

Partnering Events:

TechConnect Summit
Clean Technology 2008

A Study of Advancements from Traditional Technologies to Sustainable Technologies through the Employment of Innovative Business and Ecodesign Strategies

D.A. Taylor Jr., H. Ostad-Ahmad-Ghorabi
Michigan Technological University, US

Keywords:
innovation, strategy, ecodesign, sustainable technology, business processes

Abstract:
This study explores the impact that ecodesign principles have had on the transformation of traditional technologies and traditional design ideologies. The study through case analysis of an office furniture producing company exhibits how the employment of innovative business and ecodesign strategies can result in positive impacts such as reductions in production cost, environmental pollution, and waste, while facilitating increases in performance, operational efficiency, and revenues. The accomplishments realized in this study occur through the harnessing of value found in the linkages between design, manufacturing, business, and environmental components of the operation. Through taking an integrated approach to redesigning processes from an environmental and interdisciplinary perspective the firm realized several gains. The case study conducted exhibits how this firm was able to achieve an innovative product design and increase its market share by investing in ecodesign which, employed designing with principles in mind that focused on minimizing environmental impact. During the time in which this approach was employed, the company was facing financial crisis and looked to initially innovation as a means of survival. Later the firm realized that through the strategic leveraging of innovation, business processes could be improved holistically in the form of advancements operationally, financially, and environmentally.


Nanotech 2008 Conference Program Abstract