2007 NSTI Nanotechnology Conference and Trade Show - Nanotech 2007 - 10th Annual

Harnessing the power of the sun, the wind…and the media? Why cleantech companies need to innovate both in the lab and in their communications.

M. Allison
Waggener Edstrom, US

Keywords:
clean tech, public relations

Abstract:
As clean technologies move into even greater prominence in the minds of consumers and on the screens and pages of the media world, the noise level surrounding the clean tech environment will rise as well. How will companies find their authentic voice? How will they reach their true target customers in ways that are impactful and with messages that resonate and encourage action? This session focuses on applying proven communications techniques—telling stories in ways that create memorable and differentiated communications.

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Nanotech 2007 Conference Program Abstract

 
 

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