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Early Adoption: A Strategic Commercialization Toolkit

J.T. Clements, V.L. Clements and J. Zybko
NanoSciences, Inc., US

Keywords:
NEMS, nanomaterials, microfluidics, strategic management, commercialization

Abstract:
This paper examines ways in which the recently developed models of strategic management and technology adoption relate to the dynamics and demands of the developing MST, MEMS and nanotech markets. We examine a number of global nano and microtechnology companies... and define the key determinants of commercial success by focusing on three separate application sectors: nanomaterials, modeling & simulation software, and diagnostic lab-chip / BioMEMS. Utilizing a combination of empirical data, end-user surveys, and one-on-one interviews with executive managers from the MEMS, BioMEMS, microfluidic device, and nanotech communities, this report explores the interrelationships between the end-user and the enabling technology provider; the new and expanded role of concurrent practices within cross-functional business management teams; and the effective use of strategic alliances and regional initiatives to pioneer and penetrate new market opportunities. We conclude by offering a new model... a commercialization toolkit... for early stage and emerging technology companies.

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